LS e-Mobility Solutions

LS Corporate
Identity

Blue Color

Transparency and Integrity

Red Color

Challenging and
progressive thinking

The shape of the arrow symbolizes the strong will of a company that is constantly moving toward the future and an infinite growth
company that opens a new paradigm, and the curve line means LS's heart for customers.

Color System

LS Blue + Red
LS Silver
LS Gold

Primary Colors

LS Blue

Printed Color PANTONE 281

Progress Color C100+M80+Y25

RGB Color R10+G30+B90
LS Red

Printed Color PANTONE 199C

Progress Color C5+M100+Y80

RGB Color R250+G0+B45

Sub Colors

Green

Printed Color PANTONE 312C

Progress Color C100+Y15

RGB Color R0+G155+B180
Blue

Printed Color PANTONE 3005C

Progress Color C100+M30+K5

RGB Color R5+G105+B160
Gray

Printed Color PANTONE 430C

Progress Color C5+K50

RGB Color R125+G130+B130
Silver

Printed Color PANTONE 877C

Progress Color C40+M30+Y30+K13

RGB Color R135+G130+B125
Gold

Printed Color PANTONE 872C

Progress Color C30+M40+Y80+K18

RGB Color R125+G13+B13

Signature

When using the basic colors LS Blue and LS Red,
it is recommended to use it based on the correct manual color manuscript.

Signature (Korean, English, Chinese, Mexico)

Logo Type (Korean, English, Chinese)

Korean Logo Type

CI